Backlinks, also known as inbound links, direct spiders from other websites to yours. Crawlers will interpret this form of incoming link as indicating the connection is relevant and beneficial. In essence, the author is saying, “Hey, I found this page beneficial. Perhaps you should have a look at it as well.”
These links are sometimes called “do follow” contextual backlinks. They instruct crawlers to visit the linked page, index its content, and attribute that content to the connecting page. A page’s credibility increases as it receives “votes” from other pages through follow links. Generally speaking, the more votes a page has, the higher it will rank in search engine results pages.
With regards to backlinks, these are the absolute best of the best. They’re useful since they attract visitors and search engine spiders to your site. Additionally, they provide you with a taste of the all-important link juice for your site (more on that later).
Why are contextual backlinks important?
One of the key aspects to getting traffic to your website is through backlinks, or links that will help others provide evidence that their content is relevant to the topic at hand and they can link to your site.
There are many ways to get backlinks, but one of the most simple is to have directories share links which tell search engines that the linked page is related to the subject being discussed.
These days every article has a social media component, so you’ll also want to make sure that each of these hyperlinked articles has a tweet, a facebook like, etc. That way when people look for information about your topic in the future, the new info will immediately be on front lines of their searches. This creates a circular reference from all of the other pages linking out to this one, helping spread the word about both your site and having more potential backlinks. You can even buy contextual backlinks for your site to boost both relevancy and authority.
What are contextual backlinks?
By having relevant links to your site, you can start building up web traffic and credibility. When people visit your website, they will see other websites that link to them. These links are called “contextual backlinks” because the keyword art behind creating them is linking to everything else.
The more places your content has these tags, the higher the likelihood of someone clicking through and either reading your article or looking at another page within your domain.
According to research done by marketing expert Robert Rosenschugel, links from outside sites like LinkedIn, Twitter, and Facebook attract approximately 40% less traffic than links from home pages.
Links from big social media platforms have lots of authority and correspondingly lower levels of competition for clicks. This is why it is so important to distribute your content via those networks.
Examples of contextual backlinks
When you have relevant content for your target topic, chances are there’s a link to that text within another topic or article. These links aren’t necessarily intentional, they can be produced by either accidental or deliberate means.
For example, if you write an impressive piece addressing a specific topic, there is a chance that someone linked from one of your other topics or posts to this same piece.
These internal links help build the depth of your site and make it more manageable by visitors. They provide multiple options for readers to choose from instead of only one main page.
By having these optional external links, articles like yours will also receive increased traffic as people who seek out the information found on an article also visit other pieces related to it.
These contextual backlinks are useful when writing a blog post as you can use key phrases in the post and find similar blogs with which to connect.
This not only helps makes your blog more credible, but also improves the ranking of your web pages where you include such informative texts.
What should you write about?
There are hundreds of ways to get backlinks, but not all are effective. In order to get quality backlinks for your website, you have to know how to manage your web presence in a knowledgeable way.
Everyone has different levels of expertise when it comes to social media. If you’re unsure about something, research is the best way to learn more.
With that said, here are some do’s and don’t for creating content that will help attract links.
Don’t worry about keywords or keyword density too much; however, with proper usage of keywords, they can be helpful.
DO include authoritative sources within your articles. Within the body of the article, detail why you believe what you say is true and check for definitions of terms.
For example, if you claim that coffee helps beat stress, then add citation information for support. You could also mention events related to caffeine intake and their health benefits.
DO include screenshots/images as part of your content. People love seeing things happen after they read an article.
If there’s a figure who needs to be identified or singled out, introduce them at the start of the story or slide them into the narrative later.
Who is your target audience?
Finding out who your target audience is can be difficult, which is why you should do some serious research prior to writing or editing your content. After doing so, it’s time to see what works and doesn’t work for them, their family members, and your intended targets.
You can test this by looking at where your prospects are coming from (where they came via), how long they have been visiting your site, whether they have purchased before, and if they have bought since.
These questions are good starting points but taking things one step further can help ensure you are providing answers that are relevant to them. You can do this through personalization features, such as “How has reading this article helped me with achieving my goal?” or “Which of our products would like help you achieve yours?”.
If you use content marketing strategies throughout all stages of the selling process, more chances are you will leave an impression on your prospects. Lead generation is a large part of the sales process, and you need to make sure you don’t lose customers in the funnel.
Do you have the time?
A contextual backlink is any backlink that appears in conjunction with some sort of content on your site.
For example, if someone uses your app, they’ll likely click on an article relating to your topic space or promoting your product. These are great links to add to your web page as they are mostly written for people sharing your own content.
Contextual backlinks don’t require any extra work other than putting it out there. You just put up fresh content based on your latest news stories, blogs posts, etc…
And over time, these websites will link back to you. This helps spread the word about what you do and more importantly – who you are and what you offer (your brand).
There are several ways to get relevant traffic to your website; this is one. By offering valuable information via multiple channels, your business can gain exposure to new audiences.
However, you need to remember that by providing all of this content, you run the risk of being considered spammy or marketing-y. It takes expertise to produce quality content without looking like you're pushing products.
You also want to make sure you've stated your branding clearly so customers know why they should buy from you.
This includes stating how you help consumers find things to purchase or learn about, plus showing them discounts through your smart phone app. Content builds credibility and trust within the audience, helping them seek out your company's
Are you willing to learn?
Learning how to get contextual backlinks is one of the most important things that you can do for your website’s traffic flow and overall success.
Contextual backlinks are backlinks that come from somewhere else on the web – they aren’t linked directly to your site. Rather, these backlinks are found inside other places on the web (often smaller websites or blogs).
When someone makes a link between your site and another place on the internet, a backlink, it helps people who are searching for information re-achieve content which is relevant to what they are looking for.
These backlinks help when people who search for info find results that mention your brand, with a high ranking, good title and compelling text.
Then they can click through the link and visit your page. So making time for this at the start of your campaign is ideal!
Do you have a topic idea?
That is great, but do not think that your backlinks are set.
There are several things that you can do with contextual back links. For one, there are forums where people can share content. You can also link to specific items from other pages on your site as well as articles written by others.
For example, make sure that you put up an article on responsive design for web designers if you’re already writing about how wonderful this amazing technique is. (Though in all honestly, it would be helpful to add “and” before the phrase “responsive design.”)
You should write about why someone might want to use this technique, and what problems they may be having or what questions they may still be asking. And at the very least, include some explanation of the term ‘responsive web design’ along with its definition.
Write your outline
Once you’ve found some websites that have linked to yours, take some time to identify their purpose. Why did they link to it? Was the connection intentional or accidental? Is there any way to get more links from these same sites?
These are all questions you need answers for when trying to gain contextual backlinks.
The process of getting links can be difficult, so having an understanding of what works and what doesn’t is important.
Finding out why people link to you is better than forcing content onto yourself. It feels like forced advertising, instead of creating trust within the audience.
Links work in the exact opposite manner as paid advertising. When someone decides to click on a link because they believe information will help them, that person has decided they want to learn more about the topic connected to the link.
They may even buy the product after seeing it. Providing quality content is always a good step forward, but linking to other pages helps increase traffic to your site.
For example, if website A contains a link to page B, then visitors to page B are likely being referred by a reputable source. We often refer back to our most popular pages based on previous interactions to keep improving them.
This is also known as feedback tracking. By providing relevant comments and tips below each page you’ll enhance the experience for your readers and improve with each interaction.