Backlinks, also known as inbound links, direct spiders from other websites to yours. Crawlers will interpret this form of incoming link as indicating the connection is relevant and beneficial. In essence, the author is saying, “Hey, I found this page beneficial. Perhaps you should have a look at it as well.”
These links are sometimes called “do follow” contextual backlinks. They instruct crawlers to visit the linked page, index its content, and attribute that content to the connecting page. A page’s credibility increases as it receives “votes” from other pages through follow links. Generally speaking, the more votes a page has, the higher it will rank in search engine results pages.
With regards to backlinks, these are the absolute best of the best. They’re useful since they attract visitors and search engine spiders to your site. Additionally, they provide you with a taste of the all-important link juice for your site (more on that later).
Why are contextual backlinks important?
One of the key aspects to getting traffic to your website is through backlinks, or links that will help others provide evidence that their content is relevant to the topic at hand and they can link to your site.
